To those who responded to my plea for help by leaving a comment or responding out-of-band, thank you very much. We’ve settled on a name for our application, purchased the corresponding domain names and filed a trade mark application.
Will keep you posted as things evolve further. But just to give you an idea, we’ve already iterated through several “alpha” versions and expect to have a public beta ready by the end of February. Stay tuned for an explanation of what the service actually does.